Everyone with a website has the same question: How do I get more traffic to my site? No matter how many sites you have or how much content you write, you won’t make any money if no one sees your site. Fortunately, there are many ways to attract visitors. Here are some tips to get the traffic your site needs.
1. Use Pay Per Click Advertising
One of the most effective ways to get traffic to your site is with the use of Pay Per Click Advertising, or PPC. There are several options for PPC including Google, Yahoo, Bing and Facebook – Facebook is emerging as the best value and rapidly increasing in popularity. While it is the most effective way, it is also the most expensive. If you decide to use this method, take the time to learn how to create keyword lists related to your site and product, identify efficient long tails, and split test your efforts to reduce wasted spending on ineffective ads.
2. Get to Know Search Engine Optimization
For long-term traffic generation, learning SEO, or Search Engine Optimization techniques is a must. While PPC is effective in the short term, SEO traffic generation builds over time, and will add to big profits in the long run. When you use SEO, you build traffic by getting valuable back-links from reliable sites with the use of link baiting, link swapping, article marketing, blogging, and by forum commenting.
3. Try Pay Per View Advertising
When you install freeware or shareware, you will usually see many advertising tools along with the program you’re installing. Read the fine print in the Terms and Conditions of the software, and you will see all that comes with the program. The included tools are designed to track your browsing habits, including your search preferences and site visits. They then place ads aimed at you on subsequent sites you visit. When you use Pay Per View (PPV) as an advertiser, you pay for highly targeted CPM ads to reach your specific audience. Some of the top networks are MediaTraffic.com, TrafficVance.com, and LeadImpact.com.
4. Use Email Marketing
As one of the oldest in the industry, email marketing is one of the best tools for a site owner. If you are serious as a marketer, every one of your sites should have an email “opt-in” list. Every email address you gather is a visitor who is already primed to receive any sales information, links, and promotional material you send.
5. Take Advantage of Email Swap and Joint Ventures
Work with a fellow niche marketer by swapping email lists. If you have 5000 email addresses and they have 5000, you can swap lists; giving you both instant access to thousands more tailored customers. Other joint ventures you can use include offering free products or promotions on another site in exchange for posting their link or promotion on your site.
6. Try Affiliate Marketing
If you sell a product on your site, one of the best methods to get links is with the use of affiliate marketing. You will have to work to sell yourself to affiliates, as they can be fussy about what they are willing to market. The best ways to get traffic through affiliates is to offer banners, newsletters, free articles, and bonuses for affiliates who sell the most. Be sure to provide support, 24/7 to affiliates so it’s easier for them to make money, and in turn, for you to make money.
7. Take Advantage of Viral and Social Media Marketing
While viral and social media techniques are the most fun to use, calculating their effectiveness is also the most difficult. Use as many outlets as you can, like Twitter, You Tube, LinkedIn, Facebook, Digg, and any others you can find. You want to offer value to potential visitors so they will look for you and spend time on your site. Give plenty of free tips, videos, news, articles, and updates, but make them fun and entertaining as well as informational.
There is no magic bullet to generate traffic to your site, but a combination of tools can vastly improve the number of visits to your site. Take the time to establish yourself as an expert, define your target audience, and entice them to your site. By using these tools, you can build an endless stream of traffic that will steadily increase your profits.