Tag Archives: internet marketing basics

How to Get More Traffic to Your Website

Everyone with a website has the same question: How do I get more traffic to my site? No matter how many sites you have or how much content you write, you won’t make any money if no one sees your site. Fortunately, there are many ways to attract visitors. Here are some tips to get the traffic your site needs.

1. Use Pay Per Click Advertising

One of the most effective ways to get traffic to your site is with the use of Pay Per Click Advertising, or PPC. There are several options for PPC including Google, Yahoo, Bing and Facebook – Facebook is emerging as the best value and rapidly increasing in popularity. While it is the most effective way, it is also the most expensive. If you decide to use this method, take the time to learn how to create keyword lists related to your site and product, identify efficient long tails, and split test your efforts to reduce wasted spending on ineffective ads.

2. Get to Know Search Engine Optimization

For long-term traffic generation, learning SEO, or Search Engine Optimization techniques is a must. While PPC is effective in the short term, SEO traffic generation builds over time, and will add to big profits in the long run. When you use SEO, you build traffic by getting valuable back-links from reliable sites with the use of link baiting, link swapping, article marketing, blogging, and by forum commenting.

3. Try Pay Per View Advertising

When you install freeware or shareware, you will usually see many advertising tools along with the program you’re installing. Read the fine print in the Terms and Conditions of the software, and you will see all that comes with the program. The included tools are designed to track your browsing habits, including your search preferences and site visits. They then place ads aimed at you on subsequent sites you visit. When you use Pay Per View (PPV) as an advertiser, you pay for highly targeted CPM ads to reach your specific audience. Some of the top networks are MediaTraffic.com, TrafficVance.com, and LeadImpact.com.

4. Use Email Marketing

As one of the oldest in the industry, email marketing is one of the best tools for a site owner. If you are serious as a marketer, every one of your sites should have an email “opt-in” list. Every email address you gather is a visitor who is already primed to receive any sales information, links, and promotional material you send.

5. Take Advantage of Email Swap and Joint Ventures

Work with a fellow niche marketer by swapping email lists. If you have 5000 email addresses and they have 5000, you can swap lists; giving you both instant access to thousands more tailored customers. Other joint ventures you can use include offering free products or promotions on another site in exchange for posting their link or promotion on your site.

6. Try Affiliate Marketing

If you sell a product on your site, one of the best methods to get links is with the use of affiliate marketing. You will have to work to sell yourself to affiliates, as they can be fussy about what they are willing to market. The best ways to get traffic through affiliates is to offer banners, newsletters, free articles, and bonuses for affiliates who sell the most. Be sure to provide support, 24/7 to affiliates so it’s easier for them to make money, and in turn, for you to make money.

7. Take Advantage of Viral and Social Media Marketing

While viral and social media techniques are the most fun to use, calculating their effectiveness is also the most difficult. Use as many outlets as you can, like Twitter, You Tube, LinkedIn, Facebook, Digg, and any others you can find. You want to offer value to potential visitors so they will look for you and spend time on your site. Give plenty of free tips, videos, news, articles, and updates, but make them fun and entertaining as well as informational.

There is no magic bullet to generate traffic to your site, but a combination of tools can vastly improve the number of visits to your site. Take the time to establish yourself as an expert, define your target audience, and entice them to your site. By using these tools, you can build an endless stream of traffic that will steadily increase your profits.

Internet Marketing Strategies – The Basics

free internet marketing helpThere are a multitude of business strategies and business models when it comes to online marketing- some that have made overnight millionaires and some that have made the majority fall on their faces. It takes a lot of work to be successful at online Internet marketing, and you will need good strategies to keep from being one of those that fall on their face.

 Understand Internet Marketing

 You have to realize that the philosophy of online marketing is selling an experience or a solution that customers cannot find elsewhere. You are not selling a product or a website necessarily. The best Internet marketing addresses the urgency of solving a problem for a customer. They are more than willing to pay for the convenience of not having to go out and look for a solution.

Consider a customer who is desperate to save her marriage. She could go to the local bookstore and spend $24 to buy a book full of tips and ideas, but she is more likely to purchase an ebook online for $37, click her mouse and have the information “right now,” rather than waiting a day or two to go shopping, or waiting to have the book shipped. Online marketing depends on this urgency to influence its customers into taking action.

Selling Your Products

Before you decide to market a product and target those urgent buyers, you have to find a niche that interests you. If you are going to invest your time and money in creating a product, you don’t want to find that after a week’s time you are bored to tears with it. That’s a bad position to be in.

 Use popular ecommerce sites like Amazon and ClickBank to research your product for Internet marketing. Learn about niche industries through forums and blogs. Next, spend some time creating a list of high quality, product specific keywords using your own knowledge and sites like Traffic Travis and Google AdWords Keyword Tool.

Before you start, you will need to develop a sales funnel. This funnel can be one page or a more complex system with social networking sites like Facebook and Twitter, Squidoo Lenses, article marketing, email marketing collection forms, and forum links. Remember that you want to reach as much of your target audience as possible so they know you can provide a resolution to their problem.

Successful Internet Marketing

To ensure your success, keep these three things in mind at all times: 

  1. You must learn to influence potential buyers. You can do this by studying copywriting secrets and strategies. Discover what has worked for others and draw from their success. Learn to influence others with the your words and videos you make.
  2.  Outsource all that you can, because your time is valuable and shouldn’t be wasted doing things you can easily have others do. Spend your time building sites, researching, and split testing your work. 
  3. Test and retest every marketing step that you take. If your website isn’t generating a profit within a week, try something else. All good websites go through this process, and yours should too.

It may take some time to master all the complex strategies of online Internet marketing, but if you are willing to work, follow through, and learn from your mistakes, you will find success. Like everything else in life, it just takes time and work, but you will make money.