What Is SEO?

A website with no visitors is almost as bad as not having a website at all. So how do you get traffic to your site?

The most sustainable way is to use SEO. SEO is short for Search Engine Optimisation and what it means is making your site attractive to the search engines so they will place your site higher up in the rankings when people search for terms related to your site. This is a virtual “tick of approval” endorsing that your site provides good information about the term searched for.

There are things you can do to your web pages to improve the optimisation – called “On Page SEO” and there are things you can do outside of your webpages, including sending links back to the page – called “Off Page SEO”.

If you would like to know more about how to optimise your site and get the visitors streaming in check out SEO Networker.

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